~As per the Nokia MBit Index 2015 mobile broadband performance
statistics, industry mobile data consumption grew by 72% in year 2014 with 3G
data growing at 114% and 2G data at 42%, while Videocon Telecom reported
a 126% growth in data consumption during the same period. ~
~The telco also reported a 26% growth in average monthly data usage per
customer and approx 14% improvement in data penetration during the same period”
~Videocon Telecom’s data growth essentially fuelled by up-gradation of
its Network to 2.75G EDGE, backed by a customer centric marketing campaign
& increase in growth in smart phones penetration~
New Delhi, February 25,
2015: Videocon Telecom, the
versatile, friendly and dynamic telecom brand of the $10 billion worth Videocon
Group reported 126% growth in mobile data consumption in year 2014. This growth
is almost double the growth of 72% registered by the industry during the same
period. As per the Nokia Mbit Index 2105 mobile broadband performance
statistics, the industry mobile data consumption grew by 72% in year 2014, with
3G data consumption leading the growth at 114% and 2G data at 42%.
The Nokia, Mbit statics on
Mobile broadband performance in India also suggests an average data consumption
growth of 48% on 2G to reach 210 MB per customer, and 29% growth in 3G to reach
680 MB per customer per month during the year, and on the same lines, Videocon
Telecom reported a 26% growth in average consumption per customer to reach
approx 200MB data per user on its 2.75G EDGE Network.
The telco’s key reason for
this noticeable growth in Data consumption has been telco’s strategy to upgrade
its Network to 2.75G EDGE backed by an extensive Marketing campaign. The telco
also witnessed a good 14% improvement in data users to its Data enabled phones
during the same period, and now has 75% of its customers with Data enabled
handsets using mobile internet.
Speaking about the same,
Arvind Bali, Director & CEO, Videocon Telecom said, “We have closely
watching the industry trends specific to mobile data. We have grown our data
business at 126% during year 2014 which is almost double the pace of the
industry growth at 72%, and is more than the 3G data consumption growth, and almost
3 times the industry 2G growth during the same period.
We upgraded our Network to
2.75G EDGE in Sep/Oct last year, and seem that the strategy is working well for
us. There is a surge in overall data consumption. This growth is an outcome of 26% increase in average usage per customer and
over 14% improvement in data penetration on our Revenue earning base with data
enabled handsets. Now we have over 75% our customers with Data enabled handsets
using data, and growing.
The only one parameter we
have de-grown is average customer realization per GB, which has dropped by
approx 30% in last 3 months, which essentially is due to the fact that the
customers are now enjoy much faster speed and are able to download more in the
same time, but this is a loss we are happily taking to offer unmatched customer
experience.
We have been able to grow our
Data contribution to GR at 10-11% odd, and we are targeting Data to GR of 15%
within next 3-4 months.” Mr Bali added.
About Videocon Telecom
Videocon Telecom, the next-generation GSM mobile
service network was launched by Rs. 25,000 crore Videocon Group. The
company has partnered with global technology leaders to create a robust
infrastructure featuring future ready mobile technologies. Powered by the most
advanced GSM-EDGE network, Videocon Telecom aims to redefine the Indian mobile
telecommunications industry by leveraging a combination of the parent company’s
strong brand recall and retail reach with a spirit of innovation and customer
centricity. Videocon endeavours to transform the life of every Indian consumer
by changing the very paradigm of the way he or she communicates.
Videocon Telecom today symbolizes the
market innovations and customer offerings rooted in the demands and needs of
the Indian consumer. Videocon Telecom has notched up a subscriber base of over
9 million subscribers within 2 years of operations, a testament to the brand’s
customer focused strategy. The company has invested significantly in research
and development as well as in customer service to offer consumers innovative
products and a superlative experience.
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